For Coffee Businesses · Now Talking with Local Shops
Turn coffee lovers into super-fans.
Lubbock Coffee Club is a shared campaign for independent coffee businesses. We tell your story, feature your people and offerings, give Lubbock one place to discover shops and events, and send your updates by email to members who opt into your shop.
Earn $4 every month for each active membership that joins through your link or QR code.
Why Join
A shared campaign for local coffee.
Storytelling about your people
We create content about the people behind your bar and what you pour, so customers know who you are — not just where you are.
One place to discover local coffee
The Coffee Guide and events calendar give Lubbock a central place to find independent shops, carts, roasters, and what’s happening at each.
Email updates to opted-in members
Members choose their favorite participating shops and get those shops’ updates by email — an audience that asked to hear from you.
Live now
- The Coffee Guide
- The events calendar
- Partner and creator inquiries
Planned for launch
- Paid memberships
- Shop updates by email to opted-in members
- Partner referral links and QR codes
- Shared storytelling campaign and member events
How Partners Earn
More than exposure. New ways to make money.
The club isn't a discount program. Offers are optional, and referrals can bring in recurring revenue. Referral payouts, member emails, and paid events begin when memberships launch.
More new & repeat visits
Members discover you in the guide and hear about your news by email, which gives them more reasons to stop by.
$4/month per referred member
Share your referral link or counter QR code. You earn $4 every month for each membership that signs up through it, for as long as that membership stays active.
Host paid events
Run ticketed tastings, classes, and launches for an audience that already wants to be in the room.
Collabs & merch
Co-create limited drinks, roasts, and merch with the Club and sell them to members who collect them.
The Flywheel
Every partner makes the whole scene stronger.
- 1Businesses
- 2Content
- 3Consumer Attention
- 4Membership
- 5Visits & Purchases
- 6More Content
More content draws in more businesses, and the loop starts again.
How It Works
From sign-up to super-fans in four steps.
Claim your profile
We build you a profile in the Coffee Guide — your story, your people, what you pour, and your hours.
Email opted-in members
At launch, members choose their favorite shops. Share a new roast, menu, or pop-up and it goes by email to the members who chose you.
List your events
Put tastings, launches, and pop-ups on the shared calendar so local coffee fans can find them.
Grow loyal regulars
Turn one-time visitors into regulars who come back for your story and craft. Offers are optional, never required.
What Partners Get
Everything you need to build a real following.
One partnership puts you in the guide and on the events calendar, and at launch, in the inboxes of members who choose your shop.
Start Your Listing- A profile in the Lubbock Coffee Guide that you approve
- Storytelling content about your people and offerings
- Listings on the shared events calendar
- Email updates to members who opt into your shop (at launch)
- An optional member offer, only if you choose to make one
- $4/month for each active membership referred by your link or QR code
- Matches with local creators for content about your shop
- A direct line to interested customers outside social media algorithms
Partner Pricing
Build your Coffee Club partnership.
Every participating brand gets the Coffee Club foundation. Your investment is based on the parts of the coffee scene your brand operates in and how actively you want Coffee Club to build around your brand.
Every participating brand receives
The Coffee Club foundation is the same at every level.
- Full Coffee Guide profile across all applicable categories
- Ongoing editorial consideration and uncapped earned coverage when relevant
- Event and calendar participation
- Email updates to members who opt into your shop (at membership launch)
- Optional member offer, access, and experience opportunities
- $4 per month for each active membership you refer, for as long as it stays active
Ordinary editorial content isn't sold by quantity and isn't capped by package level. Your participation level never determines editorial preference.
What changes by participation level
Only these three guaranteed opportunities change.
Coffee Club-wide features
Intentional opportunities to introduce your brand, product, release, event, or story to the broader Coffee Club audience, in whatever channel or format best fits the story.
- Participating
- Editorially selected
- Featured
- At least 1 per quarter
- Signature
- At least 1 per month
Brand activations
Co-created moments like Coffee Club events, tastings, seasonal menu launches, product drops, roastery tours, member experiences, giveaways, creator collaborations, limited releases, and educational experiences.
- Participating
- Eligible
- Featured
- At least 2 per year
- Signature
- At least 4 per year
Professional media sessions
Richer professional photo and video production around your brand, people, products, space, or activation.
- Participating
- Editorially selected
- Featured
- At least 1 per year
- Signature
- At least 2 per year
Guaranteed benefits are minimum opportunities, not content caps. Lubbock Coffee Club is editorially driven, and participating brands may receive additional coverage, features, collaborations, and opportunities whenever there is something interesting, timely, or useful to share.
Help shape the club from the start.
We're talking with local coffee businesses now. Shops that join before launch help shape how the club works.
- 01
Talk it through
A quick conversation about your shop, your regulars, and what you want out of the club.
- 02
Choose your level
Pick the participation level that fits. A member offer is optional — only if you want one.
- 03
Tell your story
We produce your profile and story, and you approve it before anything goes live.
- 04
Launch together
Join the guide, the calendar, and member email updates when the club launches.
Tell us about your business
We'll follow up to talk through what a partnership could look like.